The Mill x State Street Global
State Street Global tasked The Mill with creating bold, playful, and impactful animated OOH boards thats stood out in Times square. With 13 buildings in total we needed to ensure that all worked in sync with one another, while still achieving the core goals of the project, no pressure.
Then end result was a dynamic collaboration of design, 2D animation, and 3D animation that truly made this Times square take over successful.
2D animation
The challenge for this project was every building has a unique screen layout so all of our work had to be mindful of this while it all looking cohesive. The main building I took on was especially interesting, a narrow screen that wrapped around a corner. This meant making sure the 2D animation would be seamless across a wrap around screen.
2D & 3D Animation
Once we had the 2D sequence sorted out the next step was implementing the 3D movements. After collaborating with 3D artists we came up with a seamless animation process that helped us be accurate to the end result.
Design & Animation: Greg Wilson
Studio: The Mill